Step 2: Select the video you want to meme.It’s actually pretty easy to make a video meme! There are plenty of meme generators online that simplify the process of making meme images, GIFs, and video memes with fun fonts. Meme videos are a triple-edged sword: they grab attention, raise engagement, and build trust. Meme campaigns also get 14% click-through rates than email marketing campaigns, which is saying a lot. Memes result in 55% more engagement than traditional marketing graphics. When your content calendar is running a little dry, creating a video meme is the perfect way to fill the gaps and drive engagement at the same time. The internet is filled with a never ending supply of viral, meme-able videos, too. that aligns with your video clip and intended effect. All you have to do is find a recognizable trend, joke, trope, etc.
Lucky for you, that means creating numerous memes from one video is perfectly acceptable.
To be considered a video meme, videos just have to make the same cultural references, tropes, or jokes that memes do. Video memes can be videos with descriptive text or videos that get so viral and are referenced so often that they become an inside joke within internet communities. Memes are entertaining, relatable, and most importantly - they can spread like wildfire. People recognize the trend, and that’s enough to catch attention. You can make memes that relate to your industry and brand in meme formats that people see all the time. Normal photos and videos work for this, but memes are special. For social media marketing to work, marketers have to create content that users naturally engage with. Marketers want to sell products, but nobody wants to see boring branded content in their feed. Social media marketing is a tricky game, as you probably already know. Memes have morphed into a language for responding to current events.
This definition is definitely still applicable today. The term meme was actually coined by Richard Dawkins back in 1976 - he defined a meme as any highly shared cultural artifact. If you’ve been living under a rock (or more accurately, if you still use a flip phone) memes are sharable pieces of digital media that communicate relatable feelings. What sets memes apart from other types of marketing?